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THE INC. LIFE

Kanye West Declared He Still Adores McDonald’s. Burger King Offered a Brilliant Response

Sometimes, a few pithy, well-chosen words can make up for a lot. Politicians might learn from this.

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BY Chris Matyszczyk - 06 Nov 2018

PHOTO CREDIT: Getty Images

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.

 

These things are ultimately inconsequential.

They only last a day.

Someone says or does something. The news cycle pays attention for a moment.

And we all move on to someone else saying something else.

Yet here we were on Sunday night with Kanye West reaffirming his adoration for McDonald's.

No, he didn't add a picture.

He didn't even make an oblique reference to President Donald Trump also being something of a Big Mac aficionado.

Well, West did recently confess that his commitment to the president was wavering.

West said on Twitter:

My eyes are now wide open and now realize I've been used to spread messages I don't believe in. I am distancing myself from politics and completely focusing on being creative !!!

Perhaps with this in mind -- oh, come on, certainly with this in mind -- Burger King thought it would enter the fray. Creatively.

It offered these few words of riposte on Twitter:

eyes still closed I guess

Of course this little pith will pass.

What's beautiful, though, is that Burger King saw West's economy of words and raised it with wit.

Winning an argument doesn't necessarily mean persuading the other party to the spat.

It means gaining the respect of the onlookers -- in this, case supporters of your brand and perhaps even of your opponents.

As we lurch into vital elections, we watch as politicians desperately trying to out-nasty each other, offering dire declarations of the opponent's attitudes and proclivities and desperate disparagements that sink to the most base levels of discourse.

But when a mere burger chain can offer a few beautifully chosen words without invective or denigration, perhaps politicians could do the same.

It's hard these days, I know.

It's not, though, impossible.

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