THE INC. LIFE

Elon Musk’s Latest Big Idea is Both Absurd and Emotionally Uplifting

This is no moonshot. It’s bigger than that.

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BY Chris Matyszczyk - 05 Dec 2017

Elon Musk's Latest Big Idea is Both Absurd and Emotionally Uplifting

PHOTO CREDIT: Getty Images

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.

 

The world makes no sense.

How many CEOs are willing to admit that?

Rather than, say, just line their own pockets in preparation for a very dull, self-satisfied retirement.

That's why Elon Musk's way of doing things is so engrossing.

In the middle of trying to break boundaries and reach for far-off stars, he still finds time to admit that the world is a very silly place.

Take, for example, his Twitter exchanges over the weekend.

He suddenly revealed something very dramatic.

You have to adore the "one way or another " part. Yes, this thing could explode.

So to make it a little more entertaining, the Tesla and SpaceX CEO added a twist.

An oddity goes on an odyssey. What could be more poetic?

But why would he do this?

Oh, it's obvious if you think about it.

The whole point of it is, of course, the sheer wild absurdity of the plan.

Anything could go wrong. Everything could go wrong. So why not try and make it memorable either way?

Now of course there will be those -- substance-snorting Wall Streeters, for example -- who will think Musk a crazy loon.

But don't you love the fantasy of the whole thing?

Please whisper this quietly, but much of business is infernally dull.

The discussions, the debates, the deliberations and the machinations are energy-sapping and often pointless.

It's all a game of one person trying to get the upper hand on another. Just to "win."

Isn't it refreshing to see a CEO enchant with whimsy and uplift with absurdity?

Imagine how uplifting it would be if, one day soon, we all got our telescopes out to watch a midnight cherry Roadster floating around space.