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THE INC. LIFE

Cards Against Humanity Sells ‘America-Saving’ Surprises That Hinder Trump’s Border Wall

What do you get the person who has everything? A chance to save America, of course.

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BY Emily Canal - 15 Nov 2017

PHOTO CREDIT: Getty Images

What do you get the person who has everything? A chance to save America, of course.

Cards Against Humanity, the naughty party game for wordsmiths, is gearing up for the holidays by selling six "America-saving surprises" for $15. The first part of the promotion gave customers a chance to participate in the company's efforts to buy a section of land on the U.S.-Mexico border where President Donald Trump plans to build a wall. Cards Against Humanity Saves America sold out all of its 150,000 slots on the first day.

The card maker wrote on its website that it bought an acre of that land and retained a law firm that handles eminent domain "to make it as time-consuming and expensive as possible for the wall to get built," according to the site. Each customer will receive an illustrated map of the land, a certificate of the company's promise to fight the wall, new cards and other treats. The remaining five surprises remain a secret.

Constructing a wall on the U.S.-Mexico border was one of Trump's campaign promises, along with the claims that Mexico would pay for it and that the structure would be up to 65 feet tall. In September, contractors began building prototypes of the wall, which could cost an estimated $38 billion.

Since its launch in 2010, the Chicago-based company has released many cheeky campaigns. In March, it launched website that lets individuals pay $5 to mail Wisconsin Republican Senator Ron Johnson a potato with the message "hold a town hall" written on it in marker. The politician previously refused to hold an event to hear his constituents' concerns. What's more, Cards Against Humanity co-founder Max Temkin threatened to publish the web browsing history of members of Congress if they voted to allow internet service providers to sell customers' data without asking for permission.

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