TECHNOLOGY

Posts on Google: A New Way To Market On Google

How would you like to post content directly to Google’s search results page? Well, now you can. Here is how to make the biggest impact.

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BY John Lincoln - 13 Jul 2017

PHOTO CREDIT: Getty Images

How would you like to post content directly to Google's search results page? You can do that now with Posts on Google.

The concept isn't new. Google previously allowed sports teams, movie studios, and even some celebrities to post directly to Google Search and Maps.

Now, you can do the same with your local business.

Here's what you need to know about posting to search results.

Posts on Google: A Background

Posts on Google is a great way to share content that people in your target market might find interesting. They'll discover it with a simple Google search.

According to a recent survey, 82% of people use search engines to find local information. You stand to gain a lot if you can make your presence known in the search results.

Posts on Google can help make that happen.

For starters, you'll need sign up with Google My Business. It's good policy to have a GMB account if you're running a local business, whether or not you're using Posts on Google.

Once your account is established, you'll need to request access to post content. Simply fill out the form and Google will be in touch with you shortly.

What Kind of Content Can You Post?

When you're clear to post content, it's time to decide what type of content you want to post. Fortunately, you have plenty of options.

You can post text content, images, videos, and even animated GIFs. In addition to that, you can add inbound links to drive traffic to your website.

According to Google: "This enhanced format allows searchers to hear directly from the primary source -- you -- and complements existing results from across the web."

Posts appear in your Google business listing on both mobile and desktop platforms. Users can share them with friends on social media directly from Google.

How Should You Use Posts?

So how should you use Posts on Google? That depends on the nature of your business and your target market.

Just keep in mind that your posts should always be timely. In other words, make sure your content is relevant to what's going on with your business right now.

Here are a few options for marketable, timely content:

• Current special offers and sales

• Coupon codes

• News about upcoming events

• Information about new products or services

Here are some ideas for calls to action that you can put in your posts:

• Make a reservation

• Schedule an appointment

• Sign up for a newsletter

• Learn more about current promotions

• Purchase a product or service

How to Create a Post

Once you're ready to create a post, you have two options. You can create it on a desktop or mobile platform.

If you're on a desktop computer, start by signing in to Google My Business. If you manage multiple locations, pick the relevant location by clicking on Manage Location.

Click Create Posts. Alternatively, you can select Posts from the menu.

On the "Create Posts" screen, you'll see that you have several options for the type of content you'd like to post. You can add photos, events, text, and even a button.

When you're finished with the post, be sure to click Preview so that you can be sure it looks right. If you're happy with what you see, click Publish.

If you're on a mobile device, tap on your Google My Business app. Tap the icon with the plus sign in the lower, right-hand corner of the screen.

Next, tap the posts icon. It's the one that looks like it has two rectangles in the center.

Once you're in the "Create Post" screen, you can choose which type of content you'd like to add. Tap the various fields and add the content you want to display.

When you're done, you'll see a preview of your post. If it looks good, click on Publish in the upper, right-hand side of the screen.

Congratulations! You've created your first post!

Wrapping It Up Posts on Google

Posting on Google is a great way to increase your visibility in the search engine results pages (SERPs). You can think of it as Local SEO without all the hassles associated with getting your business listed in the 3-pack.

If you haven't already started posting on Google, why not get the ball rolling today?