Three Marketing Thought-Leaders Every Entrepreneur Should Follow
Marketing is synonymous to growth
PHOTO CREDIT: Getty Images
As a start-up founder, expanding your knowledge of marketing can be the key to growth you never imagined possible. Effective marketing, especially in the digital space, determines where your business stands amidst your competition: are you ahead of the pack or trailing behind your more innovative peers?
Give your start-up its best shot by following the best marketing minds in the digital world today. By reading their best-selling books and blogs, or simply following them on social media, you’ll unlock a deep well of insight that you can then implement on your business. Start with our top three picks:
The founder of Yoyodyne and Squidoo (now Hubpages), Seth Godin is one of the household names in the marketing world. He has authored 18 worldwide bestseller books, which have been translated into 35 languages. If you haven’t read any of his work, try Free Prize Inside: How to Make a Purple Cow, Tribes, or The Dip. These books do not just hand over marketing lessons, but leadership and life lessons as well.
“We almost never buy the item we buy because it excels at a certain announced metric. Almost no one drives the fastest car or chooses the most efficient credit card. No, we buy a story,” writes Godin on his blog, which is so popular it’s immediately listed on Google when you type in “Seth” on Google.
One of the top influencers on the Internet, Neil Patel founded Crazy Egg, Hello Bar, and KISSmetrics. Amazon, NBC, and HP are some of the companies whose revenues he helps grow.
Patel holds podcasts and webinars in which he shares his expertise on growth hacking and digital marketing. If you’re constantly seeking practical tips on online marketing, Patel’s blog is the way to go. Some of his interesting blog posts include: “How to Do SEO for a ‘Tiny’ Website that Doesn’t Have Visitors or Money,” “7 Instagram Contest Ideas to Grow Brand Awareness,” and “What is Engaging Content and How to Create It.”
One of Patel’s nuggets of wisdom: “As a content marketer and blogger, don't be like those who wake up, think of a new topic and start banging out a generic article.”
Anyone venturing into SEO knows at least a thing or two about Rand Fishkin and the company he founded—MOZ. An SEO software company, MOZ has among the highest ranking digital marketing blog posts on the internet. SEO specialists will most likely recommend MOZ as one of the sites to go to when looking for credible tips, strategies, and insights on search engine marketing.
Fishkin co-authored several books on SEO, including The Art of SEO: Mastering Search Engine Optimization (Theory in Practice), and Inbound Marketing and SEO: Insights from the MOZ Blog. He is currently writing a book about the ups and downs of the start-up culture, to be published by the Penguin/Random House on 2018.
One of his most popular quotes: “Better content is outweighing more content.”