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Starbucks Is Putting Meat in Its Coffee (Beef, to Be Precise)

You surely want to try this.

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BY Chris Matyszczyk - 03 Aug 2017

A little beef with your coffee, madam?

PHOTO CREDIT: Getty Images

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.

 

It's hard to stay exciting.

In Starbucks's case, the coffee chain has tried brightly-colored drinks, so that you can make your Instagram followers believe you live an interesting life.

But colors fade. You have to think of something a touch more radical.

And so it is that Starbucks has begun to slip beef jerky into its coffee.

Please offer a fanfare for the Pepper Nitro with a Jerky Twist.

This, says Starbucks, involves -- are you ready?: "Freshly ground Congo coffee, slow-steeped as cold brew and served on draft through a nitro tap, then infused with a sweet and savory malted fennel black pepper syrup. The beverage is topped with a layer of honey cold foam and finished with a sprinkling of cracked pink peppercorn."

You're already salivating, I know.

But in addition to all this rich goodness, you also get "a bamboo skewer of natural beef jerky made with grass-fed beef."

Well, it had to be grass-fed beef, didn't it? This is Starbucks, the company that embraces the world like Kevin Durant embraces Steph Curry.

The coffee chain says that the drink was created to honor coffee growers in the Democratic Republic of the Congo, which suffered long periods of war that devastated the coffee-growing lands.

Still, what might meat dipped in coffee taste like?

Sadly, you can only find out if you go to Seattle Reserve Roastery. This is one of the posher Starbucks affairs that litter the nation.

It's the sort of place that can charge $10 for a coffee.

The lovely thing about beef jerky is that it doesn't add too much unhealthiness to the honey cold foam etc.

It's made by taking the fat off the meat and then drying it. Well, they do add a little salt along the way.

If it wasn't for the 100-degree temperatures up in Seattle right now, I'd be tempted to fly up there to sample this delicacy.

It surely has to be more edifying than, say, the Unicorn Frappuccino.