Want to Increase Attendance at Your Next Event? Use These 8 Social Media Strategies
Events can provide you with monumental business results. Here’s how to make sure every seat is filled at your next one.
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It's no secret that holding an event can have tremendous benefits for your business. In addition to creating face-to-face interaction between you and your customers, events are also a great way to build community for your brand.
With that said, event planning is no easy task. Between brainstorming, promotion, finding a suitable event space, coordinating refreshments and more, the last thing you want to worry about is whether or not you'll be speaking to an empty room or a packed house.
Here are eight ways for you to double the people at your event using nothing more than social media.
Creating a Meetup account is one of the easiest ways to take full control of your entire hosting process. The platform announces your Meetup to users with relevant interests in your local area, making outreach that much simpler. You're also able to send emails directly to your Meetup members' inbox.
In my own experience, I put together a Meetup page for a workshop I was hosting, and the very next day 13 people had already RSVPed. All I had to do was create the account and go to sleep, then the platform take care of the rest.
When it comes to live events, Eventbrite is the clear leader of the landscape, so it's highly recommended you use the platform. In my opinion, the two biggest upsides of using Eventbrite is the built-in audience it has as well as the robust analytics on attendees you can use for your future events and marketing efforts.
3. Social Media Ads
To maximize exposure for your event, you'll want to first post about it on social media. Focus primarily on Facebook, LinkedIn, Instagram and Twitter. Text posts with an eye-catching image would be sufficient here, but consider creating a short video announcing your meetup as well.
After you publish posts organically on social media, put some money behind them and run them as advertisements. With the targeting, hone in on users by geography and relevant interests.
4. Utilize Your Email List
While email isn't technically social media, the two are closely related. It may be a stab in the dark regarding whether or not your email list will have many people in your local area or who are willing to travel for your event, but it's certainly worth a shot.
Plus, if you've built a high-quality relationship with your email subscribers, then they may forward the event information over to someone they do know who is able to attend.
5. YouTube Pre-Roll Ads
As annoying as these ads can be, guys like Tai Lopez have proven YouTube Pre-Roll Ads can be an effective way to increase brand recognition. If you have an event coming up, consider creating a YouTube Pre-Roll Ad that links to your Eventbrite or Meetup page.
6. Create a Facebook Event
Facebook Events are amazing tools for packing the house at your event because you can automatically invite your Facebook Friends. Another benefit to Facebook Events is having a direct line of communication with the attendees.
Pro Tip: Once you have your Facebook Event created, build anticipation using engaging posts such as countdown videos and more.
7. Facebook Groups
Facebook Groups bring together like-minded individuals to form community, making them a terrific venue to discover people who might be interested in attending your event. If you're hosting a larger event like a conference, focus on bigger, more general groups like "Coffee Shop Owners of Facebook". If you'll be hosting a smaller event, such as a meetup, hone in more on local groups like "Coffee Shop Owners of Los Angeles".
Important Note: Before you post about your event or meetup, make sure you have already cultivated a good relationship with the members of the Facebook Group. If you don't, you'll come off as spammy and risk getting kicked out of the group.
8. Cold Outreach
If all else fails, you can always conduct cold outreach, and social media makes it much simpler. In particular, Direct Message on Instagram is well-suited for this because, unlike other platforms, the sender and receiver of the message don't need to both follow each other. If need be, go to a popular Instagram page in your niche, and DM the followers of that page letting them know about your event.
Events are a perfect way to build community for your brand, bring together like-minded individuals into the same venue and cultivate authentic relationships. However logistically difficult they may be, people will never forget a great event, which makes all the hard work worth it. Best of luck.