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Hong Kong’s Easyship Wants to Make Shipping a Painless Experience

Founder Tommaso Tamburnotti wants to turn worldwide commerce as simple as domestic commerce.

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BY Ezra Ferraz - 04 Sep 2017

PHOTO CREDIT: Getty Images

Tommaso Tamburnotti, Lazada’s former director of marketplace in Malaysia and then Hong Kong, knows how complex and expensive shipping is.

“Companies like Shopify and Lazada makes it easy to open a store and sell, Paypal and Stripe make it easy to collect payments, but who is going to help you when you finally need to ship your orders? We decided to become the ‘Stripe for shipping’ by starting Easyship,” Tamburnotti says of his eureka moment.

According to him, companies in Asia generally have an export orientation - 64% of Easyship’s e-commerce sellers export more than 50% of their orders, for example. Despite this, however, customers around the world have a poor shipping experience.

“Shipping itself is complex, with international shipping even more so,” Tamburnotti says, adding that he wants to make the process easy for both the seller and the buyer, and turn worldwide commerce as simple as domestic commerce.

The company offers more than 100 domestic and international shipping solutions, at discounts of up to 70%. “Moreover, we generate all the documents you need and guarantee taxes and duties for any shipment worldwide,” he says.

According to Tamburnotti, Easyship’s value proposition for many of these customers is its ease of use and potential integrations. “Easyship offers a very user-friendly interface for early users who can use full platform functionalities without coding a line, and a robust API for the most demanding users. We are very active in the e-commerce community and have full integration with many e-commerce platforms, making it easy for these sellers to find us online,” he says.

But the sheer amount of markets that Easyship caters to has also proven a challenge. Tamburnotti explains that each country has very different preferences for its shipping solutions.

“A seller in Singapore may need a very different UX and shipping options than a client in the US,” he says. “We spend lot of time and research on customizing the user experience to the specific needs of each country.”

E-commerce in Southeast Asia is booming

From this vantage, Tamburnotti has observed two trends in e-commerce in Southeast Asia, beginning with the fact that trade between ASEAN member-countries is increasing. This rise is a triumph over the complex regulations and taxes that previously made it difficult to ship cross-border.

The second trend is that Southeast Asia is transitioning from a predominantly export-based economy to an import-based economy.

“More and more people are importing brands, food, and lifestyle products from the US, Australia, China, and Europe. Just to give you an example, consider that Singapore alone buys 8% to 10% of the total crowdfunding projects demand in the world. This is huge and will continue grow,” he explains.

Given these trends, Tamburnotti recommends anyone interested in e-commerce to open their store as soon as possible.

“The world is changing. If you open an online business, it’s not enough to think of just your local market; you need to think about the worldwide market starting on day 1 or you are already limiting yourself. The exact purpose of e-commerce is to allow companies access to customers worldwide. Those that don’t embrace this trend will lose market share to those that do,” he cautions.