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Bullish on Print: Malaysian Start-up Gogoprint Opens in Third ASEAN Market

Even with the proliferation of digital media, print is still very much alive

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BY Jared Carl Millan - 10 Oct 2017

PHOTO CREDIT: Getty Images

Among the common phrases we’ve heard in the last few years has been “print is dead.” Countless magazines globally have either ceased circulating or have gone the digital route. Not only that, many beloved bookstores have been closing down left and right.

In this day and age, going digital has become not only the norm but the more expedient and pragmatic option for publishers keen on cutting costs.

But to say that print is dead is a little premature. After all, despite what studies suggest, more and more people still advocate for the printed word. Malaysia-based startup Gogoprint is a testament to this tireless movement.

The leading online printing start-up in Southeast Asia, Gogoprint has recently opened in its third ASEAN market in Singapore, extending in the little red dot its mission to solve one of the printing industry’s biggest pain points: high fixed costs and requisite order volumes.

Gogoprint does this using its proprietary algorithmic software, which manages and pools together small orders, and distributes the cost of printing. As a result, the company asserts it is able “to offer premium printing services at a competitive cost, enabling SMEs and start-ups to print products such as business cards, digital booklets, leaflets, flyers, posters, gift vouchers, postcards, and stickers more cost-effectively.”

According to reports, the 2016 market for online printing in Southeast Asia was estimated at US$25 billion a year, with that figure expected to grow even higher.

Since August 2016, Gogoprint has grown its revenues by over 500 percent. Its customers rose 400% to over 16,000, which includes 10,000 in Thailand and 3,000 each in Singapore and Malaysia. Employee headcount has likewise increased to over 300 percent. Gogoprint’s clients are largely in the education, entertainment, healthcare, hospitality, travel, transportation, food and beverage, retail and manufacturing sectors. This includes the likes of Lazada, Booking.com, Jameson Whiskey, Accor Group, as well as the Nanyang Technological University (NTU) in Singapore.

Says Sruthi Varier, Project Officer at NTU, “We were looking for an online printing vendor to reduce printing costs. We wanted to achieve this without compromising quality to our students, faculty, alumni, and partners. We are very pleased to have chosen and to be working with Gogoprint, and highly recommend them for their fast delivery and cost-effectiveness.”

With the proliferation of digital media, there is not only still “a place” for print, but its relevance cannot be overstated.

“As more and more consumers get overflowed with online content, never before has it been more important for tangible marketing to attract consumers for brands to stay in people’s minds,” says Laurent De Candido, managing director and co-founder of Gogoprint, adding this is especially true in Singapore where “we see a lot of potential for more complex or purely promotional products. This gives us the right surge to capture the Southeast Asian online printing market, with Indonesia as a natural next destination.”